brand kit · v1.0

the sharingu brand

Everything you need to write about or show sharingu, and the rules that keep it feeling like us.

SVG + PNG marks, lockups, and U-chan poses.

the mark

U-chan is the letter. The U in sharingu — wearing glasses — is the mascot. The classic pose is primary; the others appear sparingly. Two rules above all: place the provided files, never redraw him, and U-chan is never louder than the work.

The wordmark is always lowercase — sharingu, ink with the orange u — and only ever via the provided lockup files. Please don't retypeset it.

color

paper#FBFAF7

surface#FFFFFF

ink#1C1917

ink-2#57534E

line#E8E4DD

accent#FB923C

peach#FBEEE3

terminal#0A0A0B

green #059669 means verified — and nothing else. It appears only when the system has proven something on a real device. One accent orange; warm stone neutrals; light theme only.

type

Manrope · for humans

Headlines, body, everything people say.

JetBrains Mono · for machines

terminals · pipelines · comment → cook → verify → self-heal → pr → live

The wordmark is set in Fredoka, but only via the provided lockup files.

the rules

do

light theme, paper background
depth from 1px lines + surface levels
lowercase sharingu, always
show real product, real screenshots
back every claim with reasoning

don't

no gradients, meshes, 3D, glassmorphism, neon, shadows
no redrawing U-chan or retypesetting the wordmark
no green outside verified moments
no invented numbers or metrics
no hype words: revolutionary, game-changing, blazingly, 10x, magic, supercharge

voice

Playful, warm, honest. We name real problems precisely, show the work, and let verification do the bragging. If a number isn't verified, it doesn't ship.

questions

Using the brand somewhere we should know about, or need another format? [email protected]